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Thursday 6 September 2012

Vogue Fashion's Night Out | 6th September 2012 worldwide

Justin Bieber, Olivia Wilde, model Karlie Kloss and Usher wearing the FNOT t-shirt
The first Vogue's Fashion Night Out was launched in 2009 by Vogue's editor Anna Wintour. It was an incentive to encourage customers to start spending again and invest in beautiful pieces of clothing, whilst seeing the new A/W collections.

The event is now a fashion event which everyone waits for, year after, usually when New York Fashion Week kicks off. This year the event is being celebrated in eighteen countries and in many cities all over the world, from New York to Milan, to London and Paris.

Every year, designers decide to create limited edition items, where all or part of the proceeds go to charitable causes.
In NewYork, Vogue have designed the FNOT T-shirt which benefits the NY City Aids fund.
Marc Jacobs wearing the FNOT T-shirt

All around New York, 750 events have been organised in different neighbourhoods.
On Madison Avenue, Cesare Paciotti has created a special cocktail called "Paciottini", just for the evening. At Alice + Olivia by Stacey Bendet, a girls night out in has been set up exclusively in store. A slumber party with 80's music, chick flicks and sweet treats, whilst browsing around the store to see the A/W collection. Other events in the store include braid bars, manicures, charm bracelet stations and tattoo booths ... and a palm reader. 

On Washington Street, the DVF store has planned a Rendez Vous night hosted by Allison Williams and Vogue's Meredith Melling Burke. The store will be the perfect location for styling advice on how to dress, make up tips from a Vogue Editor with Mac artists, some cocktails, desserts and DJ Solange Knowles for some music to make your night perfect. Tweet #DVFNightIsYoung. 

To find out about all the events in New York visit Vogue's site




In Milan, Italy, the lingerie brand, La Perla will be presenting a special collection just for the evening, whilst Etro will be inviting everyone to meet their designers, I am so jealous because, Kean Etro is one of my favourite designers.
 
Etro designed a limited edition paisley cotton scarf just for the occasion, sold for 75 Euro. It will be sold in all it's boutiques all over the world during the evening, all the proceeds will support different local charity organisations.
Etro Paisley Cotten Scarf
Fashion Blogger Chiara Ferragni has collaborated with Stefanel to create a T-Shirt. She will be at the Stefanel store in Milan from 19:00hrs till 22:30hrs and on the 18th September in Firenze.
The T-shirt costs only 30 euro and 30% of the earnings will go to the families hit by the earthquake in Emilia Romagna, Italy.
Chiara Ferragni wearing the Stefanel T-Shirt
In London, the events are many, in every little hub. In Covent Garden, Chanel have set up beauty vending machines, introducing the the Twin-sets of Chanel Rouge Allure Velvet ( The Defiant, The Infidel, The Delicate , € 30.50 each), Varnish ( Provocation, Unfaithful, Delicatess e, € 25) which have been made exclusively for the evening.
Make-Up vending machine and the Chanel Make-Up Twin Set
In Mayfair, a talk between Vogue fashion editor Francesca Burns and fashion historian and author Bronwyn Cosgrave on the legendary Coco Chanel at Chanel as well as a chance to be photographed in your trench coat at Burberry.

In Westfield, London, the fashion party of the night will have Yasmin Le Bon, Amber Le Bon, Lizzy Jagger and many other models walking down the catwalk to showcase brands such as Hugo Boss, House of Fraser, Zara, Urban Outfitters and many others, to introduce the new A/W 2012 collections. 

At Mulberry, Alexa Chung will mingle with the crowd and the brand is also giving away a free Tote bag. 
 Alexander McQueen have designer three scarf bracelets with a skull charm just for tonight, simply lovely!
Alexander McQueen scarf bracelets
Paris ... the capital city of fashion has organised many special events with Vogue France.  From Avenue Montaigne to Rue Saint-Honoré, Place Vendome, Rue Cambon and many more. At the Swaovski store in 32 place de la Madeleine, Bars in Crystal as well as an exclusive gift for every purchase. Giambattista Valli in 30 rue Boissy d'Anglas has lined up a DJ and many cocktails for those fashionistas who will be flocking into their stores. 
Lanvin in 15-22 rue du Faubourg Saint-Honoré, created a
limited edition capsule collection styled by Alber Elbaz, which include T-shirts, iPad cases and iPhone cases.
In store, Lanvin will also have a customised photowall for those who will be photographed with the creator of the sketch. Share the photos and tweet #LanvinFNO. 
Lanvin t-shirt part of the capsule collection
Jewellery designer Aurélie Bidermann has designed a new version of the famous novel strap Do Brasil gilt braid and son bracelet, a beautiful bracelet, I want to get my hands on one. On the other hand Pink have designed a little bracelet with charms and in different colours, pictured here in neon green. 
Pinko Bracelet on the left and Aurélie Bidermann bracelet on the right
Salvatore Ferragamo's designer, Massimiliano Giornertti has designed an exclusive handbag with the students of the Royal Academy of Fine Arts in Antwerp. The bag in colourful and is exclusive and be sold in all Salvatore Ferragamo boutiques worldwide. The proceeds will go to the earthquake hit Emilia Romagna region. 
Salvatore Ferragamo colourful bag in collaboration with the Royal Academy of Fine Arts in Antwerp
Rome, Italy will organise Fashion's Night Out on the 13th of September and Florence, Italy (Firenze) will celebrate Fashion's Night Out on the 18th of September, the day of my arrival and move to Florence, I am so excited!


Shop till you drop and have fun with fashion!
Let me know what you are wearing for fashion's night out.
Laura

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